We can already tell — you’re ready to take on those dream excursions and experience the outdoor world like never before. 4x4 Colorado launched our brand to honor the beauty of life and the excitement of the outdoors.
There’s no better time to step into the transformational power of nature. For you, that might mean fishing, hiking, camping, cliff-jumping — or driving down a winding unexplored backroad knowing that, wherever it takes you, you’ll be totally set up for the night.
With the right overland gear and equipment, you give yourself the ability to venture, explore, and live out your independence. Whether you’re repelling in the Rockies, wintering in the Mojave Desert, or weaving through the trees of the Pacific Northwest, 4x4 Colorado brings you quality apparel and state-of-the-art gear, along with expert stories and advice to spur you toward your own offroad, outdoor life.
Keep in mind that our company has no shareholders and no obligation to environmentally questionable business practices. Every purchase you make with 4x4 Colorado supports sustainable business and humankind’s collective stewardship of the outdoors. We fight for life outside!
Your hardshell rooftop tent is a staple of your overland camp gear. Well-designed car camping gear and truck camping gear have changed the game for outdoor enthusiasts across the world. 4x4 Colorado brings you a selection of rooftop tents that perfectly pair with your vehicle to shield you from the elements and provide complete convenience and comfort — wherever your road takes you.
As you’re looking to fill out your vehicle with the right camping car gear, 4x4 Colorado has you covered with everything you’ll need to equip your rig and be ready for the trails. We carry air systems, jerry cans, vehicle-specific MOLLE systems, and more. You might be surprised to learn that our most popular item is actually our over-the-tire trash bag — an essential for remote excursions as you’re looking to keep local trails and campsites clean.
Many would-be outdoors people are deterred by the thought of running out of food — and they’re not particularly excited by the thought of limiting themselves to a few provisions in a less-than-effective cooler. This is where technology comes in. From electric fridge-freezer units to LavaBox firepits, we carry just about everything you'll need for that perfect on-the-go kitchen. We guarantee you won’t be left starving at your campsite!
On top of awesome camping gear, the team at 4x4 Colorado are connoisseurs of the best outdoor apparel. We want you properly dressed for each and every trip or excursion. Our clothing line makes the perfect addition to our brand because we’ve created it to answer the widest swath of requirements for camping comfort and life on the trail.